Recipe to Retail

Recipe to Retail: Educational Networking Events for Food Entrepreneurs
Born out of a recognized need for specialized supported aimed towards those looking to start their own food enterprise, FEDN hosts these educational networking events bi-monthly. Free and open to the public (registration required), this series aims to support those in the initial stages of launching a food business and caters specifically to those looking to achieve a triple bottom line by steering their business in a more environmentally, socially, and economically sustainable direction.

Thank you to Forward Community Investments
for your generous support of Recipe to Retail.



Year-End Resource Potluck R2R YEAR-END POTLUCK(1)
Thursday, November 12
4:30pm – 7:30pm

Body & Soul Healing Arts Center

We have invited back past Recipe to Retail presenters and discussion leaders to create a year-end resource potluck! Visit with experts that you did not get the chance to meet and/or follow-up with those you connected with at a previous event. Expect to chat with financial providers, city and state licensing and permitting officials, commercial kitchen experts, marketing specialists
and other local resource providers.

The evening will be an informal, around-the-world networking event that will offer the opportunity to talk with FEDN workgroup members, a variety of business resource providers and fellow food-based business entrepreneurs. We will have providers grouped around the community room at the Body & Soul Healing Arts Center in stations representative of their area of expertise. Look for a specific topic you are interested in learning more about (like marketing or financial access) and visit that station.


To E or not to E?
Unfortunately, this event has been canceled.

However, the Food Enterprise Development Network will be sending out resources related to this topic in the coming weeks. If you have attended a previous Recipe to Retail event or already registered to this event, we have your email on file and will be following up with you. If you have not attended a past event and would like to obtain the resources we will be sending out, please email Jessica Wetzel ( directly.

 2015 Recipe to Retail Event Schedule*
All events will continue to be held from 5:00pm – 7:00pm at locations around the city.
*Dates and times subject to change.

Wednesday, August 19th
Starting or Enhancing an E-Commerce Website
(with a focus on legalities, best practice, and available platforms)

Wednesday, November 11th
Year-End Potluck & Grower/Producer Open-House
Attendees can sample products and connect with area growers


2015 Recipe to Retail Event Archive

Held on Wednesday, May 13 at the Greenfield Public Library, Exploring Certified Kitchens focused on the variety of certified kitchen spaces available in and around the Milwaukee area. To help attendees think about what processing space or model might work best them and their business, we gathered different food-based businesses and kitchen managers that represent a variety of certified kitchen spaces to discuss the pro’s and con’s of each model. View Recap and Resources here >>

March Recipe to Retail: LEGAL EATS
Held on Wednesday, March 4 at the Body & Soul Healing Arts Center (3617 N. 48th St., Milwaukee), Legal Eats provided an evening of networking, discussion, and problem solving around the licenses, permits, and range of legalities involved in starting/growing a food business. View Recap and Resources here >>

Throughout 2014 FEDN hosted four events across the city and assisted in connecting over 40 local food entrepreneurs to technical, financial and marketing resources. The last Recipe to Retail event of 2014 was held on Wednesday, November 12 to a packed house. The FEDN Food Entrepreneur workgroup will now begin planning and discussing where to aim efforts going into 2015.
Stay tuned for exciting outcomes and updates!

FEDN would like to extend a huge THANK YOU to our 2014:

  • Financial Sponsor: US Bank
  • Event Hosts: Outpost Natural Foods, King Drive Commons IV, Antigua Latin Restaurant Coffee House, and WWBIC.
  • Workgroup Members: Amber Miller (WWBIC), Angela Moragne (That Salsa Lady), Dennis Lukaszewski (UW-Extension),  Martha Davis Kipcak (Martha’s Pimento Cheese),  Robert Beezat (SEED), and Sasha Broadstone (SEED)

2014 Recipe to Retail Event Archive

November Recipe to Retail: The Marketing Spectrum
Held at WWBIC Milwaukee on Wednesday, November 12, The Marketing Spectrum concluded 2014 Recipe to Retail sessions. This event aimed to connect attendees with experts on five different marketing sub-topics one must tackle in order to successfully market themselves and their business, including: Getting into Stores, Social Media Marketing, Branding Strategy, Market Testing, and Design.
View Recap and Resources here >>

August Recipe to Retail: Funancials 2.0
Held on Wednesday, August 13, Funancials 2.0 – the second installment of financial education – focused on the process of moving from out-of pocket funding to identifying and appealing to lenders, investors, and micro-financiers. A panel consisting of a diverse pool of funding sources were there to answer questions and help attendees determine what source(s) may best suite their business. View Recap and Resources here >>

May Recipe to Retail: Funancials 1.0
Held on Thursday, May 29, Funancials 1.0 focused on the process of positioning yourself financially to not only start a food business, but eventually access traditional or micro-financing opportunities as it takes off.
View Recap and Resources here >>

Recipe to Retail Series Kick-off!
Held on March 26, 2014, the initial event in this series was used to gather valuable feedback on what area food entrepreneurs would like to get out of these events.
View Recap and Resources here >>

Recipe to Retail Online Community Forum
In addition to hosting Recipe to Retail educational networking events, FEDN has also created an online forum (using google groups) to facilitate conversation and provide peer-to-peer support between those aiming to start their own food business. Please use this forum to engage in discussions surrounding food-based businesses by posting or answering questions on specific topics, and sharing helpful resources and personal experiences. Start the conversation! Start the conversation! Join the FEDN Recipe to Retail Community Forum here >>

One thought on “Recipe to Retail

  1. Pingback: Welcome to the Food Enterprise Development Network | Food Enterprise Development Network (FEDN)

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